Resources
How a Fractional CMO Engagement Works: The First 90 Days
A Wasserman Revenue Advisors engagement starts by understanding where your marketing function stands today. The first 90 days follow the Atlas Rose launch process: a discovery interview with the owner, brand standards, a map of the customer experience, and product and profit mapping. A 12-month strategy follows around week eight, then a three-month plan with budget. Something tangible ships every week. The exact path differs depending on whether you're in Summit, Elevate, or Base Camp.
What Happens Before the Engagement Starts?
Before an engagement begins, Wasserman Revenue Advisors needs a clear picture of where growth has stalled and what the current team is already doing. That starts with a conversation about where your marketing function is today and what it needs to do next.
What Happens in the First 30 Days?
The first weeks follow the Atlas Rose launch process: a discovery interview with the owner, brand standards, a map of the customer experience, and product and profit mapping. Something tangible ships every week. Early weeks typically focus on understanding the current state of the marketing function before changing it, consistent with the philosophy of fixing structure before adding headcount.
What Happens by Day 60?
The 12-month strategy follows around week eight.
What Happens by Day 90?
After the 12-month strategy comes a three-month plan with budget.
How Does This Differ Across Summit, Elevate, and Base Camp?
The first 90 days look different depending on the tier. Summit builds and staffs a full marketing function around you. Elevate runs a focused sprint on the pipeline levers that matter most right now. Base Camp coaches your existing team through building its own strategy and tools.
FAQ
How much of my time is required during onboarding?
Expect a weekly strategy meeting with the CEO or owner, plus quick decisions in between.
How is progress measured?
Wasserman Revenue Advisors measures progress against pipeline accountability rather than activity metrics. Progress gets reviewed in a weekly strategy meeting with the CEO or owner, and something tangible ships every week.
Can the plan change after the first 90 days?
Yes. Growth Solutions are built to scale with you, so scope can shift between Summit, Elevate, and Base Camp as your needs evolve.
Ready to build pipeline that performs?
Let's talk about where your marketing function is today and what it needs to do next.
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