Who Should Hire a Fractional CMO? B2B SaaS and PE-Backed Companies With 20 to 500 Employees

What Makes a Company a Good Fit for a Fractional CMO?

A good fit usually shows a few clear signs: growth has stalled, sales and marketing are misaligned, or the marketing function needs to mature fast. Wasserman Revenue Advisors steps in specifically when those problems show up at a B2B SaaS or PE-backed company.

Is a Fractional CMO Right for an Early-Stage Startup?

Sometimes. Wasserman Revenue Advisors works mostly with companies of 20 to 500 employees that already have some sales and marketing motion running, even if it isn't structured well yet. But every situation is different, so from time to time it also takes on earlier-stage and pre-revenue companies. If that's you, book a call and we'll work out whether it's a fit.

Is a Fractional CMO Right for a PE-Backed Company Post-Acquisition?

Yes. Scott Wasserman has served as the CMO brought in after a PE acquisition, stepping into the marketing function when a portfolio company needs executive-level leadership fast and the existing team can't solve the problem alone. This is one of the core situations Wasserman Revenue Advisors was built to handle, alongside being a founder's first marketing hire.

Which Wasserman Revenue Advisors Tier Fits Different Situations?

The right tier depends on how much you want done for you versus built by your own team.

• Summit suits a founder who wants the marketing function fully staffed and led.
• Elevate suits a team that needs a focused push on specific pipeline levers.
• Base Camp suits a team that wants to run its own strategy with coaching.